LocAle is a campaign launched in November 2008 by West Dorset CAMRA, based on an original scheme devised by Nottingham CAMRA. It aims to promote local brewers and to help the environment at the same time.
It’s very simple: we offer accreditation to pubs which commit to sell a locally produced real ale at all times. Our scheme stipulates that the beer should ideally come from within 30 miles of the pub.
Window Stickers, Posters and Pump Toppers help drinkers to spot a LocAle pub.